Home About Services Portfolio Blog Contact Book a Service
Dark Mode

About Arawy

We're on a mission to make advanced technology effortless for every home and business.

Arawy team collaborating
Our Story

Technology Should Just Work

Founded in 2019, Lumina AV began with a simple observation: most people struggle with the final mile of technology — the professional installation and setup that turns boxes into delightful experiences.

Today we've completed more than 15,000 installations across homes and businesses, partnered with leading brands, and built a network of rigorously vetted technicians who share our obsession with quality and care.

Whether it's a single TV mount or a multi-province digital signage rollout, we bring the same precision, transparency, and guarantee to every project.

Our Mission

To make professional technology installation accessible, transparent, and completely stress-free for every customer — residential or commercial.

Our Vision

A world where every screen, sensor, and smart device is installed perfectly the first time — so people can simply enjoy the technology they love.

What Guides Us

Our Core Values

Integrity First

Honest quotes, transparent processes, and never cutting corners — even when no one is watching.

Excellence

Every detail matters. We treat every installation as a reflection of our name and reputation.

Customer Obsession

Your satisfaction is the only metric that ultimately counts. We measure success by your smile.

People First

We invest in our technicians and support teams because great experiences start with great people.

The People Behind Arawy

Meet Our Leadership

Experienced operators who live and breathe technology and customer service.

Alex Rivera

Alex Rivera

Co-Founder & CEO

Former AV project lead with 12+ years scaling field service operations across North America.

Priya Sharma

Priya Sharma

Chief Operating Officer

Operations expert focused on technician excellence, quality control, and seamless customer journeys.

Marcus Chen

Marcus Chen

Head of Commercial

Leads multi-site digital signage and LED projects for national retailers and enterprise clients.

Sofia Patel

Sofia Patel

Head of Customer Experience

Ensures every interaction — from first quote to final follow-up — exceeds expectations.

Our Journey

Company Timeline

2019

Founded in Toronto

Lumina AV launches with a focus on premium residential TV and smart home installations.

2021

National Expansion

Technician network grows to 20+ cities. First major commercial digital signage contracts secured.

2023

10,000 Installations

Milestone reached. Introduced same-day service guarantee and $5M liability coverage for all jobs.

2025

Platform Evolution

New booking platform, real-time technician matching, and expanded commercial project management offering.

2026

15,000+ & Growing

Continuing to raise the standard for professional AV and smart technology installation across the continent.

Want to Join the Team?

We're always looking for skilled, customer-obsessed technicians and support staff.

Get in Touch